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Viking’s Private Brands

Viking’s Private Brands


Viking International offers a range of private brand tyres to meet all your customers’ requirements. From luxury and high performance to quality economy brands, Viking International has the tyres for you.

Millennium
The Millennium Ultra High Performance range offers an alternative to high cost premium brands while still retaining the quality and high performance one would expect from a well-known brand. A genuine performance tyre delivering reliability and predictability when it really matters - at the extremes of performance handling; Millennium Tyres are available in asymmetric and directional patterns in 37 sizes for 15” to 19” fitments.

Viking
Whatever the road condition, Viking tyres are ready for it. Viking is a quality mid-range brand designed for high comfort, stability and reliability in all weather conditions. Available in over 80 sizes for family cars, performance cars and commercial vans, Viking tyres offer outstanding braking capabilities and precise handling making it a brand you can depend on.

Gislaved
Strong and dependable in any weather, Gislaved is a mid-range brand offering high comfort and safety for the most demanding of drivers. Gislaved tyres are designed to provide excellent grip, ensuring short braking distances, outstanding handling and enhanced stability on wet or dry roads. Available in over 70 sizes covering most popular fitments for family cars, performance cars and commercial vans, choose Gislaved for the safest way to drive.

Barum
Barum, the high quality economy tyre range manufactured by Continental, offers all round value for money and reliability. Highly commended by Auto Express magazine having put many famous rivals to shame, Barum tyres are available in high performance, family motoring and van. With over 100 sizes fitting most popular fitments, Barum is the value for money option and offers excellent profit opportunities for dealers.

Dealer Support
All Viking International’s private brands come with a high quality dealer support pack which includes consumer information leaflets, A2 glossy reception posters, superior outdoor signage and high quality branded clothing. Millennium, Viking and Gislaved are also supported with dedicated brand websites with a ‘dealer locator’ tool directing visitors to their nearest dealer.

Viking Online
Viking International’s online ordering service allows dealers to select the tyres they want at the touch of a button. User friendly and faster than ever before, the site displays products by size, speed rating or price, with special offers highlighted for ease of use. All the latest stock and pricing information is constantly updated, allowing dealers to see what stock is immediately available from their local warehouse.

The site provides statements, invoices and full order history enabling dealers to manage their entire account online. With the addition of exhausts and batteries (coming soon) to the online portfolio, VI online can delivery what you need, when you need it.