Established for over 30 years, Viking International continues to improve its service and product offering with major developments completed in all areas of the business to ensure customers receive the very best quality of service.
Most recently, Viking International has increased its share of the dealership market in conjunction with their sister dealer division by offering a one stop shop solution. This includes manufacturer approved tyre fitting and balancing equipment, consignment stock, daily deliveries and access to fleet markets. The company is looking to further develop this market over the next twelve months.
Viking International’s sales office staff have undergone a major training exercise which has provided an enhanced ordering service for all customers. This has been supported with a complete redevelopment of Viking International’s on-line ordering facility in late 2007 with significant improvements to speed, navigation and product search options as well as the addition of product information and images. The site provides statements, invoices and full order history enabling customers to manage their entire account online. Featuring tyres, cats and exhausts, the site has seen a four fold increase in the number and value of on-line orders within the last eighteen months.
Viking International continues to offer a comprehensive tyre range to suit all customer requirements from budget to premium. In response to customer demand and market trends, the past few years have seen a significant increase in both the premium and 4x4 tyre ranges. The launch of the Millennium ultra high performance range has proved a great huge success, and to satisfy the budget end of the market Viking International introduced a new ultra budget range of fast moving sizes at extremely competitive prices. A full range review is carried out quarterly and any new sizes or patterns that are pertinent are sourced and added to the range.
Warehouse operations are continually reviewed to maintain and improve service levels. This includes reviewing warehouse layout, procedures and van runs, and continually increasing storage capacity. January 2008 saw the move to a new purpose built warehouse in Edinburgh which doubled storage capacity for this region. These developments have resulted in both improved delivery accuracy and frequency for all customers and there are further plans to improve operations.
In conjunction with operational improvements, Viking International plans to review its service offering and provide a more tailored service to different groups of customers as well as continuing to focus on marketing, promotions and their e-commerce facility.
For further information about Viking International’s products and services visit www.viking.co.uk.